• 7 Useful Tips on Leveraging Social Media Marketing

    From Google to Wikipedia and Amazon to Seamless, we have never been as exposed to information and on-demand services as we are today. The marketplace has changed (and still changes) tremendously with internet, and there are unlimited resources that allow us to take fully-informed decisions and act on them in the blink of an eye. […]

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  • Seasonal infusions: Figs & Cognac

    Delightful and very easy to prepare, this fig-infused Cognac is definitely something you’ll want to try at home this season.  Whether they are made of fruit, herbs or spices (or anything else you can think of really), spirit infusions are definitely one of my favorite things to experiment with when it comes to booze. Not […]

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  • Breaking traditions in the Cognac category

    Despite a highly regulated production process, Cognac has undergone an amazing renaissance over the past few years and is finally catching up with other spirit categories by offering small batch expressions with unique cask finishes. While the BNIC (the regulatory board for Cognac) has strictly enforced the traditional Cognac production process since its definition in […]

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  • The 9 best liquor ads of all time

    If a picture is worth a thousand words, then a video is worth a million. From in-store tastings to celebrity endorsements, there are many things liquor brands can do to advertise their products toward their target consumers. Unfortunately, only a small number of brands make the choice to dedicate a chunk of their marketing budgets to […]

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